The vegan, plant-based movement is growing like never before. Slow but steady, veganism is becoming a part of mainstream culture and carving its own place. Consumers are becoming increasingly aware of how ethically their products are made and their environmental footprint. They are looking for products that are free of any cruelty, towards humans and animals. This is a good sign.
However, this rise in veganism has also given rise to plenty of misconceptions.
One of them being - all vegan products are naturally "cruelty-free".